INEOS Grenadier

​INEOS Grenadier Apparel Collection for Goodwood Festival of Speed

INEOS Automotive, a subsidiary of the INEOS Group, launched the Grenadier, a robust off-road vehicle designed for durability and reliability. To complement the launch and enhance the brand's presence at the Goodwood Festival of Speed, INEOS Automotive partnered with Brand&, to create an exclusive apparel collection that would resonate with the event's establishing audience.

The primary objective was to develop an apparel collection that reflected the INEOS Grenadier brand but had hints of exclusivity towards Goodwood Festival of Speed. The collection needed to be stylish, functional, and durable, aligning with the vehicle's core attributes. Additionally, the collection aimed to engage and excite attendees at the Goodwood Festival of Speed.

The project began with extensive research by Brand& into the INEOS Grenadier brand, its target audience and its culture. Mood boards were created to visualize colour pallet and theme of the collection, integrating elements of the Grenadier's design and heritage.

After developing prototypes and incorporating feedback from INEOS Automotive, the design was finalized. The branding ensured all apparel featured the INEOS Grenadier logo and branding elements, maintaining a consistent and strong brand identity.

At the Goodwood Festival of Speed, the apparel collection was showcased at an engaging exhibition stand alongside the incredible INEOS Grenadier cars. Points of sale were set up around the event, making it easy for attendees to purchase the collection. The apparel collection generated significant buzz at the Goodwood Festival of Speed, attracting attention from attendees.

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The INEOS Grenadier apparel collection, designed, manufactured, and delivered by Brand& for the Goodwood Festival of Speed, was a success. The collaboration not only enhanced the INEOS Grenadier presence at the event but also demonstrated a commitment to quality & functionality. This case study exemplifies how thoughtful design and strategic partnerships can create a lasting impact and drive brand engagement.