Brandand Unveils TOYOTA GAZOO Racing Lifestyle Collection Inspired by the “Three Friends of Winter”

Brandand, official license partner of TOYOTA GAZOO Racing, proudly announces the launch of the new TOYOTA GAZOO Racing Lifestyle Merchandise Collection. Inspired by the traditional concept of the “Three Friends of Winter” pine, bamboo, and plum. The collection symbolises steadfastness, perseverance, and resilience, reflecting their shared ability to endure and thrive through the harshness of winter. This philosophy forms a unifying design thread across every sub-collection within the range.

Designed, manufactured, and globally distributed by Brandand, the collection translates authentic racing DNA into a premium lifestyle offering that bridges motorsport heritage with contemporary apparel design.

Four Distinct Collections, One Enduring Philosophy

The GR Collection — Sporty Sophistication

The GR Collection delivers sporty sophistication by translating racing DNA into technical apparel. Utilising a precise black, red, and white palette, the designs leverage the iconic GR parallelogram and mixed textures to create a purposeful, engineered aesthetic. More than merchandise, it is a high-performance extension of the GR driving experience, expressed through the signature red, black and white palette and the “Pushing the Limits for Better” philosophy, a visual and conceptual reflection of resilience, precision, and continuous improvement.

The GAZOO Range — Motorsport Meets Street Style

The GAZOO Range blends the competitive edge of TOYOTA GAZOO Racing with contemporary street style. Bold graphics, plum blossom prints, relaxed silhouettes, and premium textures translate racing DNA into confident everyday statement pieces. Anchored in the spirit of endurance symbolised by the Three Friends of Winter, the range reflects adaptability and strength, reinterpreting motorsport attitude for modern lifestyles.

Aichi Japan Range — Heritage Where Legends Began

Born for the track and bred for the streets, the Aichi Japan range honours a bloodline tracing back to the 1960s. Fusing “Condensed Extreme” design with premium street style, the collection channels heritage, innovation, and resilience; values aligned with the enduring symbolism of the Three Friends of Winter, crafted where motorsport legends began.

Junior Racer Collection — Inspiring Future Trailblazers

Designed for the next generation, the Junior Racer Collection captures the spirit of TOYOTA GAZOO Racing through bold graphics and confident messaging. Playful yet purposeful, it inspires curiosity, resilience, and ambition, encouraging young pioneers to embrace big dreams and the mindset of future racers.

About TOYOTA GAZOO Racing

TOYOTA GAZOO Racing is the global motorsport and performance division of Toyota, dedicated to pushing the limits of innovation, technology, and driving performance. Through world-class racing programmes and performance-led product development, the GR philosophy centres on continuous improvement through competition, shaping experiences and products influenced directly by motorsport.

About Brandand

Founded in 1996 and based in Banbury, Brandand is a premier brand management agency and master licensing partner specialising in the creation and delivery of bespoke branded clothing, merchandise, and accessory collections. Acting as “Brand Guardians,” the agency provides a comprehensive end-to-end service encompassing design, ethical sourcing, and specialist production through to global distribution and e-commerce management. With nearly 30 years of experience, Brandand has a proven track record of helping prestigious brands in the motorsport, automotive, and sports sectors translate their unique essence into compelling product ranges that resonate with a global audience.

Availability

The TOYOTA GAZOO Racing Lifestyle Merchandise Collection will be available through official distribution channels and selected global retail partners.