Where Performance Meets Purpose: The Prodrive Lifestyle Collection by Brand&
- agreasby6
- Oct 29
- 2 min read
The team at Brand&, worked closely with Prodrive to craft the new Prodrive Lifestyle Collection, a range where high performance meets design with intent, incorporating a modern style that is defined by durability and responsibility.
The collection is built on the principle that true sustainability starts with longevity. Every garment is designed to endure, through both quality and timeless appeal, while pushing boundaries with the use of innovative materials and technology.
Central to the range is the careful selection of smart, responsibly sourced materials. Each fabric and component have been chosen not only for its technical and aesthetic qualities but also for its reduced environmental footprint and its ability to be recycled. By prioritising recycled and natural fibres, the collection delivers:
Long-lasting durability that reduces the need for replacement
Timeless design that transcends short-lived trends
Lower environmental impact through mindful sourcing and production practices
“From the outset, our goal for the Prodrive Lifestyle Collection, was to create a collection that performs at the highest level while representing something greater, responsibility, endurance, and style that lasts. The Brand& team’s belief that true innovation comes from designing products that not only look and feel exceptional but also make a meaningful impact for the future, matched perfectly with our values.” said David Richards
The collection reflects the growing demand for more sustainable, versatile apparel that fits seamlessly into everyday life without compromise. Designed for people who value both performance and purpose, it offers a refined balance of functionality, adaptability, and modern style.
Through thoughtful material choices, responsible production, and innovative detailing, Brand& has created a collection that embodies Prodrive’s values of performance, innovation, and responsibility — apparel built to last, built to perform, and built for the future.
