Gresini Racing Announces Global Licensing Partnership with Brandand Limited to Elevate Fan Merchandise Experience

Gresini Racing, a distinguished and highly successful team competing in the MotoGP™ World Championship, recently announced a significant long-term official licensing agreement with Brandand Limited, a specialist renowned for crafting innovative branded merchandise, team kit, and fanwear.

This strategic partnership marks a major milestone in Gresini Racing's global merchandising

strategy. It aims to significantly enhance the connection with its worldwide fanbase and

expand the team's brand presence across key international markets by delivering a

premium, engaging fan experience through unique, custom-branded product ranges.

With a rich history in motorcycle racing spanning decades, Gresini Racing boasts an

impressive legacy, including 79 victories and 248 podium finishes across various classes. This

new collaboration seeks to translate the team's on-track passion, performance, and

distinctive identity into compelling merchandise collections.

Brandand Limited will leverage its comprehensive expertise to design, produce, and

distribute exciting new collections targeting both the lifestyle apparel and replica teamwear

markets. Utilising its integrated, end-to-end approach – encompassing concept

development, design, sourcing, manufacturing, quality control, and global distribution

logistics – Brandand will ensure seamless execution at every stage, delivering products that

reflect Gresini Racing's dynamic spirit and commitment to excellence.

Carlo Merlini, Commercial & Marketing Director of Gresini Racing, commented: “This

partnership with Brandand Limited represents a pivotal step forward in our commitment to

growing the Gresini Racing brand globally and engaging more deeply with our supporters.

Their profound understanding of product innovation, the motorsport landscape, and global

distribution makes them the ideal partner to capture the essence of Gresini Racing and bring

our brand closer to our passionate fans worldwide through exceptional merchandise.”

This collaboration aligns perfectly with Brandand’s strategic objective of expanding its

footprint into new sports sectors by partnering with premium, performance-driven brands.

Known for its successful collaborations within Formula 1, luxury automotive, and broader

sports industries, Brandand will apply its extensive global production network and deep

market insights to support Gresini Racing's continued commercial growth and enhance fan

engagement initiatives.

Carl Ball, Chief Executive Officer of Brandand Limited, added: “We are genuinely thrilled to

be stepping into the high-energy world of MotoGP™ alongside Gresini Racing, a team

celebrated for its competitive prowess, resilience, and consistent delivery of excellent results.

This partnership presents an exciting opportunity to merge our passion for motorsport with our

expertise in product innovation. Like Gresini, Brandand pushes boundaries and together, we

are eager to develop striking, technically informed product ranges that resonate with the

team's dedicated fanbase. Capturing the unique energy Gresini brings to the paddock and

the track, and showcase the quality and creativity Brandand delivers.”

Fans can anticipate the launch of the new Gresini Racing merchandise collections through

official channels in the near future.

About Gresini Racing:

Gresini Racing is an Italian motorcycle racing team founded by two-time 125cc World

Champion Fausto Gresini. Competing in the MotoGP™, Moto2™, and MotoE™ World

Championships, the team has been a key presence in the sport since 1997. Known for

its passion, technical excellence, and commitment to developing young talent, Gresini

Racing has earned numerous race wins, podium finishes, and world titles across categories.

Following the passing of Fausto Gresini in 2021, the team is now led by his wife, Nadia

Padovani, who has continued his legacy with determination and vision. Based in Faenza,

Italy, Gresini Racing remains a leading force in global motorcycle racing.

About Brandand Limited:

Brandand Limited is a trusted global brand partner specialising in end-to-end merchandise

solutions. From initial concept and design through to meticulous production, quality control,

global distribution, and sales/marketing support. With a proven track record across Formula

1, motorsport, luxury automotive, sports, and lifestyle sectors, Brandand based in Banbury,

United Kingdom, crafts innovative, high-quality products for a global market, creating

tangible connections that inspire brand loyalty and engagement. We are Brand

Guardians - Brand Champions - Brand Elevators