Igniting the Spirit of Motorsport: Our Collaboration with Gresini Racing

The Brand & Business Development Team immersed themselves in the electric atmosphere of the MotoGP at Silverstone. From the unmistakable roar of the engines to the energy of the fans in the stands, it was a powerful reminder that motorsport is more than just a race—it’s a lifestyle, a culture, and a global community.

We are proud to be working alongside Gresini Racing, a team with a rich legacy and deep passion for the sport. Together, we are developing a premium merchandise collection that will allow fans around the world to connect with the Gresini Racing story in a meaningful way. These collections will be designed to reflect the spirit, performance, and heritage of the team—bringing fans closer to the action, wherever they are.

This is only the beginning. We look forward to sharing more in the coming months as we prepare to launch something truly special for fans of Gresini Racing and motorsport alike.